NEW
HSI Diagnostic | De-Risk Your Roadmap
Transform invention into impact.
Invention is only as powerful as the human value it unlocks.
About Holloway R&D
Holloway R&D is a Human-Systems Integration (HSI) advisory practice dedicated to engineering human value at the frontier of technology. We specialize in de-risking emerging technology commercialization and optimizing human-machine teams.
Headquartered in Long Beach, CA, we advise clients globally with regional access across Southern California. We are a certified MBE, WBE, LSBE, VSBE, and Green Business.
Where generalists falter, we offer differentiated expertise:
Scientific Rigor in Innovation
: Principal-led by a Board-Certified Human Factors Professional (CHFP).First Principles Engineering
: Applied R&D for high-ambiguity environments where legacy playbooks fail.High-Stakes Track Record
: 20+ years de-risking technology in high-consequence environments.
Services
We partner with you at your venture’s defining moments.
DIAGNOSTIC
De-risk your venture's technical roadmap with expertise.
Validate enterprise-scale readiness
Best for investment due diligence and roadmap risk assessment
ADVISORY
Grow your venture with principal-led strategic guidance.
Optimize human-system integration
Best for scaling ventures and complex market deployments
BESPOKE
Solve your venture's novel problems by designing from first principles.
Apply R&D where best practices fail
Best for complex edge cases and mission-critical systems
Impact
Hear from leaders who have partnered with Holloway R&D.
Meet Shannon
Shannon Holloway, MS, CHFP is the Founder and Principal of Holloway R&D. Her entrepreneurial ethos was forged early in her family’s clinical healthcare practice, where she learned firsthand that technology uptime means real human health and livelihoods are on the line. She brought this operational foundation to a 20-year career at the edge of computing and capital. Her cross-sector track record includes incubating early-stage ideas at Google Area 120 that reached $1B+ valuations and billions of users, building broadband playbooks for the New York City Mayor’s Office, and launching the venture arm of Steadfast Financial LP.
As a Board-Certified Human Factors Professional (CHFP), Shannon combines a practitioner’s intuition with scientific rigor to eliminate human-system risk in mission-critical deployments. Her work has earned a Red Dot Design Award and has been published by the Association for Computing Machinery (ACM), the Environmental Design Research Association (EDRA), and the CSUN Assistive Technology Conference. She holds an M.S. from NYU Tandon School of Engineering and a B.A. from the University of California, Berkeley.